Time to Get to Work: Year End Fundraising
So what’s the plan of attack?
I have a really clever idea for you. In fact, I like it so much, I’m even going to use it for my own consulting practice.
Here it is.
BEHAVE LIKE EVERYONE IS GOING “BACK TO SCHOOL”
There’s not a human being for whom that phrase doesn’t mean, “Ok, playtime is over. With a new lunchbox and sharpened pencils, I’m ready to take on the challenge of a new school year.”
My idea is that you should play right into this theme with every single board member.
Send every board member a box of sharpened pencils accompanied by a note that outlines the fall “syllabus.” If your board is small, consider lunch boxes.
In the best of all possible worlds, this gift should come from the board chair and the executive director – the partners who lead the organization.
What an incredible message that would send about the board and staff working in partnership.
So I think I’ve had crazier ideas. But I bet it will have a very big impact.
THE BACK TO SCHOOL “SYLLABUS”
The syllabus should contain a draft of the top 5-10 big things you’d like to be able to say about the organization and its accomplishments on New Year’s Eve. These statements should:
- Include programmatic successes that rest largely on the shoulders of the staff
- Motivate your board to kick into a higher gear
- Be ambitious but achievable
- Be a core component of the first post Labor Day meeting so they can be finalized and locked in.
- Define the focus for the entire organization between Labor Day and New Years Eve. If anyone is working on something not on the list, they should serious reconsider that activity.
A SAMPLE SYLLABUS
What might such a syllabus look like? Here’s a sample. Try it on and see if it fits. Perhaps it will spur some ideas of your own or you can use it as a template.
To: The Board of Directors
From: ED and Board Chair
Re: Welcome Back!!!
I hope each of you had a terrific summer and a chance to rest, see the world, read a great book or binge all seven seasons of Breaking Bad. For those of you who joined us for our summer event, once again thank you. The participation of board members at our events sends a strong message to donors and prospects that ours is an organization that is engaged at every level. These are the kinds of organizations that donors love to support.
Are you wondering about the lunchbox / box of pencils? Maybe you have already figured it out.
Labor Day has come and gone and now it’s time to sharpen our pencils, pack our lunchboxes, and get down to the serious business that lies ahead for our organization between now and the end of the year.
As you know _____% of our revenue comes in between October and December so clearly our fundraising efforts will need to be in high gear.
But that’s not the only way we will measure success when we raise our glasses to toast this fine organization on New Year’s Eve.
So ________ and I met last week and came up with a draft of what we think are the most important accomplishments we should be focused on between now and year’s end. As you will see, they range from fundraising goals to board member recruitment to a key programmatic success to a well-placed op-ed. Each of these “10 Big Things” aligns with our strategic plan.
We’ll be meeting later this month and will put this list on the agenda. We want to make sure the list has the right things on it, that they are clear and measurable, that they are ambitious but achievable and that we all have what we need to meet them.
These will become our 4th quarter marching orders. Here they are:
[BULLET LIST OF YOUR “10 BIG THINGS” GOES HERE]
YOUR 10 BIG THINGS
So what might your “10 big things” look like? They’ll be different for every organization, but here are some ideas you can sketch out on the blackboard.
- Inspiration. An external voice will be invited to a board meeting in September who will inspire the board and enrich them about the power and significance of our organization. The Board Development Committee and Development Director will use this inspiration to set a 4th quarter ‘new’ money target for the board (NOT event money). The committee will serve as a catalyst to move the board to that goal.
- Wins. The staff will have a minimum of 2-3 tangible and measurable ‘wins’ that it can be proud of, that can generate visibility, and that can be beautiful stories for fundraisers.
- ED Review. If your Executive Director does not have a formal review process, create a subcommittee to develop one by New Years.
- Press. The organization should score some key visibility for its work. Doesn’t have to be The New York Times but it must be an outlet that speaks to folks outside the choir.
- Review of Accomplishments. Charge every board committee with a year-to-date review of goals and accomplishments. Each should meet in September to do this and then craft its own list of Big Things to get to before year-end.
- Board Recruitment. Board governance should report out on the health and size of the recruitment pipeline. There should be a discussion on the top 2-3 recruitment priorities (and it can’t just be “more.”). Things like we need a PR person or we have a huge donor pool in Dallas so we really need a board member there. Put a laser focus on filling those priorities by adding more names to the pipeline and vetting process. Here are some tips on finding great board members.
- Staff Appreciation. Don’t wait until December. Every staff member should be acknowledged during the holidays. If you are going to close the office for a few days, get to that NOW so staff can plan. If you are going to get everyone a little something, make it personal. Here’s a staff gift idea for inspiration.
- Review the Strategic Plan. I guarantee you there are a few things you haven’t done or haven’t finished. You might toss them on the list.
KEEP IT POSITIVE
The list that accompanies the lunch box should be written in the form of “toasts.” Not to-do’s. Everyone loves to sit in front of the fireplace with a glass of champagne and stroll down memory lane about things you are proud of. So make the list, check it twice, get the board behind it, and keep the list with you throughout the fall. All eyes on the list and there will be some serious toasting before the ball drops in Times Square.
NEXT STEPS
If you like this idea as much as I do, I’d like to invite you to my upcoming free online workshop called, “How to Build a Thriving Nonprofit.” It begins on October 16, 2018 and you can participate at your own convenience. In the workshop, I’ll walk staff and board leaders through the exact steps you need to focus on if you want your nonprofit to thrive. You can get more details and sign up here.
Written By Joan Garry of Joan Garry Consulting
