The link to the literacy mission—the game is all about letters and words—emphasizes its importance.

Literacy CNY held its SCRABBLEMania Tournament in early February. Teams of 8-10 players competed against each other to build the highest possible scoring SCRABBLE® board in 20-minute rounds of play. Hundreds of supporters came out to play and enjoy the festivities.

Here is one of several media spots LiteracyCNY secured from their event:

http://www.localsyr.com/community/bridge-street/literacycnys-scrabblemania-2018/943345312